BMW X2 Panhellenic Launch

BMW Hellas turned to us to orchestrate an exclusive Panhellenic Premiere, 5 months before their official launch!

The journey started at The Ellinikon Experience Park, but it didn’t stop there. The new model was the attraction for an incredible roadshow across Greece, making pit stops that provided excitement, entertainment and unforgettable activities in every region.

The glass truck that accommodated the X2 turned the heads of everyone that had the chance to meet it and more importantly provided a grand head start for the orders of the new model.