We study carefully every brand coming to us with a communication need: we measure it, we experience it, we live it and then we build a roadmap of collaboration. This approach isn’t just a process—it’s our methodology, the FEEL. THEN THINK triangle, influencing how we tackle each project and client relationship.
The triangle guides us in gathering key information, setting goals, and most significantly, connecting with the people behind the brands. This human connection reduces stress, builds trust, and helps us function as one cohesive team, enhancing the overall effectiveness of our work.
Explore the essence of the brand:
How it is positioned, what sets it apart, what is the purpose of its existence. How it communicates with its audiences, how it evolves and what is its impact on this world.
Define the expectations:
We work with the client’s team and agree on a set of goals to be accomplished throughout the specific project, a preferable roadmap to follow, plus what we should avoid.
Design the roadmap:
Define roles and responsibilities and build the teams who will work on the project at every stage.
Evaluate openness to change:
Define how the brand communicates. How does it react to change? How does it behave when it comes to new challenges?
Explore innovation capacity:
Define audiences and previous experiences. Explore the audiences adaptability to innovation, new technologies, new ideas.
Finalize the framework:
Define the desired outcome; what we need to achieve in terms of communication. What we want our audiences to know, feel, think or do?
Set the roadmap:
Decide on a common understanding of deliverables and commitments. Agree on a budget, workflow and set the timelines: who does what, by when.
Build the proposal:
It takes time, creativity, know-how and a resourceful team of hard workers in order to build a proposal. We value people who value our time and commitment to excellence. And we deliver it.