Patra Store Opening

The ultimate VR experience, offered by Kotsovolos and Samsung to passers-by the new store. Prompted by Savvas Pampouras, visitors took a virtual tour of the store wearing VR glasses, ending up in a Samsung fridge. Much to their surprise when they took the glasses off they found themselves inside that very fridge, surrounded by oversized vegetables and other fridge items. The video of the activation got over 30.000 views in three days.

The project was awarded two Silver Event Awards in the Constructions/ Booth Design & Best Experiential Tools Categories.