BMW

X series Launch Event

A product series launch for BMW took place in Athens and Thessaloniki. During the 3-day event everyone was able to get to know the potential of the BMW X models.

Especially designed spaces by Amuse  offered guests the opportunity to try the new models in a tailor-made route that required steep maneuvering and accuracy during the extreme off-road conditions of the assimilation process.

We presented a tailor-made 3D presentation portraying the setup and design of the event prior to the actual realization. The product launch was completed with a celebration, having distinguished guests and a musical show from the No. 1 band of Greece “Melisses”!