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FOX
The Walking Dead New Season Launch Event

Challenge:

As part of a global launch of season 6 of “The Walking Dead”, Fox held a European press tour. One stop on the tour was Greece. With an already large fan base, the goal was to strengthen this even further. We were asked to recreate the style of one of the episodes, so the overall production had to be at a high level to correspond with the overall aesthetic of “The Walking Dead”.

 

Our Approach:

The events kicked off with a VIP party The Loft Collage in Kapnikareas, with cast members Michael Cudlitz, Josh McDermitt, Ross Marquand and Greg Nicotero. The VIP party was followed the next day by press conferences in the St. George Lycabettus suite and one-on-one interviews with the cast.

We recreated the set and decorated an industrial space with black roses, and various zombie elements such as cages, chains, and smoke machine which completed the “thriller” scene.

Two giant zombies greeted the guests and acted as the backdrop to photos, chained to columns or placed inside cages. Served were literal “finger food”, bite sized snacks designed as various body parts.

 

Result:

The event achieved the desired results, the VIP party created a lot of buzz and the interviews of the actors played continuously on various media outlets.