Zadig & Voltaire is a combination of its founder’s rock star flair in combination with revolutionary philosopher Voltaire. This inspired the brands overall feminine/masculine – free spirited, chic look. Two new fragrances, “This is Him” & “This is Her” represented the juxtaposition of easy chic (feminine) and rock n roll (masculine). For this launch, Zadig & Voltaire wanted to give the opportunity to the public to interact with the fragrances and to learn more about the philosophy of the brand.
We wanted to tell the tale of these two fragrances as a revolution of love in two bottles, a meeting between black & white. Two experiential events were held, one for the customer and one for the media & industry.
Self-service sampling stations for the two new fragrances were placed on the first floor of the venue along with the signature rock angel. The main stage of the event was set up in black and white along with one photo wall and motorcycle, that guest were encourage to climb. Alongside the venue was live henna tattooing with rock themes.
Dancers dressed in black & white leotards, performed a routine based on this passionate, rock love story, a harmonious routine of seduction.
The two events were attended by more than 140 guests including, media, celebrities, influencers and stakeholders.