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KOTSOVOLOS
Kostovolos Samsung VR Experience – Get Into It

Challenge:

Kostovolos wanted to create buzz for its new store opening in Patras to attract customers on opening day and to share digitally on their Youtube channel.

 

Our Approach:

Hosted by TV personality, Savvas Poumpouras, we organized an immersive experience with the help of Samsung VR technology. Participants wore VR headsets and experienced a virtual tour of the store which led to the interior of a refrigerator. During the viewing, the promotional team constructed a “fridge” setting around the participant. When instructed to take off the headset, the participants were taken from a virtual to real view of the fridge, surrounded by fruits and vegetables. A Samsung S7 was placed next to them where they received a call to pick one of the items in the fridge. The items correspond to a prize where Savvas reveals the winner.

 

Result:

The interactive experience was filmed and uploaded on social media, creating a buzz for the Kostovolos Patras store. In addition, the store increased its traffic by 42%!