7 roles of an event organizer The following are seven roles of an event organizer: 1. Managing event planning Event organizers work in tandem with clients during planning to tightly manage all aspects of the event. They are in charge of securing that the event goes as expected and that everyone involved in it performs their part well. Some facets of the planning process include: budget allocation arranging for the venue working out the food menu design and printing of event materials collaborating with subcontractors. 2. Managing budget issues Before event organizers can begin the planning process, they typically ask the client for an estimation of their budget. They can also make suggestions to the client for budget modifications according to their expectations. They guarantee getting the best offers from caterers and local venues. Event organizers subsequently hire skilled individuals without exceeding the limits of the budget. 3. Transportation & lodging of guests At times, event organizers offer transportation services to assist guests with getting to the venue. They can provide accommodation services as well, or make agreements with lodging providers in case the event lasts longer. Event organizers also ensure they arrange for the best deals within the confines of the client’s budget. 4. Choosing the venue As an event organizer, you may work closely with your client to determine the best venue for your event. Clients may prefer larger or smaller venues, in accordance with their requirements. Event organizers can create lists of candidate venues, and inspect venues so that they ensure they meet their client’s specifications. 5. Communicating & network development Event organizers can communicate with venue staff to ensure their events turn out even more efficient. They build networks with other event organizers or clients so that they can collaborate. Event organizers can also use advice and suggestions from other professionals to help make the projects they’re working on even more successful. 6. Supervision of event setups Event organizers supervise the setting and the aesthetics for their organized events. They also manage equipment like projectors or sound systems. They seek ways to keep participants entertained and engaged. 7. Selection of event speakers (if required) If the event is a conference or a seminar, event organizers help clients select speakers relevant to the topics and aims of the event. Event organizers help confirm availability of the speakers and ensure everything happens as scheduled. If there is a need for any date changes, event organizers make sure they inform the speakers accordingly.

Diageo: Don Julio 1942 Mexico to Mykonos


Don Julio 1942 is one of the most sought after tequilas, famous for its taste and premium quality. In order to further promote the brand, Diageo, leading premium spirits company, had various targets they wanted to hit. This included, education for industry professionals, communication of premium craftsmanship to the press, and to create a buzz around the product in Mykonos, the key market in Greece for Don Julio products.


Our Approach:

Mexico to Mykonos was theme and key message for this event. These two cultures when fused together can be expressed through color, flavor and music.


A live painting activation was held, where 4 painters created a work inspired by Mexican artist, Eduardo Terrazas.


With a back drop of the live painting show, Don Julio’s Master Distiller, Enrique De Colsa, presented the tasting characteristics of Don Julio’s family of products. The event was complemented by a tequila food pairing with flavors from Mexico.


At the evening event, at MONI in Mykonos Town, the finished painting was revealed by the artists and served as a backdrop for a dance performance. Three dancers in full body paint “came to life” as they immersed themselves within the audience, serving frozen shots of Don Julio.



There was a positive feedback from media and stakeholders. Over 100 guests attended including media, influencers, selected customers, and stakeholders.

  • 42 Publications in print and online media 100% positive tone of voice throughout the publicity
  • PR Value of 201k €
  • 7M Total Reach
  • 70% increase in product sales in Mykonos since last season