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DIAGEO
Diageo Cardu

Challenge:

Cardhu wanted to promote its release of two new whiskeys in their assortment, Cardhu Amber Rock and Cardhu Gold Reserve. These two new Cardhu flavors were distributed in Greece by Diageo.

 

Our Approach:

We presented the two new members of the Cardhu family, the Cardhu Gold Reserve and the Cardhu Amber Rock through an interactive experience at the King George Hotel. Our goal was to create an experiential event that clearly communicated the brand values and the new unique Cardhu flavors.

The guests were invited to go on a “taste journey”, to live and feel the flavors and aromas of the new assortment. Live performances told the story of each new flavor and their key notes, vanilla & spice and apple & toffee.

 

Result:

There was an increase in Cardhu product awareness, successful social media buzz, and increased sales.