7 roles of an event organizer The following are seven roles of an event organizer: 1. Managing event planning Event organizers work in tandem with clients during planning to tightly manage all aspects of the event. They are in charge of securing that the event goes as expected and that everyone involved in it performs their part well. Some facets of the planning process include: budget allocation arranging for the venue working out the food menu design and printing of event materials collaborating with subcontractors. 2. Managing budget issues Before event organizers can begin the planning process, they typically ask the client for an estimation of their budget. They can also make suggestions to the client for budget modifications according to their expectations. They guarantee getting the best offers from caterers and local venues. Event organizers subsequently hire skilled individuals without exceeding the limits of the budget. 3. Transportation & lodging of guests At times, event organizers offer transportation services to assist guests with getting to the venue. They can provide accommodation services as well, or make agreements with lodging providers in case the event lasts longer. Event organizers also ensure they arrange for the best deals within the confines of the client’s budget. 4. Choosing the venue As an event organizer, you may work closely with your client to determine the best venue for your event. Clients may prefer larger or smaller venues, in accordance with their requirements. Event organizers can create lists of candidate venues, and inspect venues so that they ensure they meet their client’s specifications. 5. Communicating & network development Event organizers can communicate with venue staff to ensure their events turn out even more efficient. They build networks with other event organizers or clients so that they can collaborate. Event organizers can also use advice and suggestions from other professionals to help make the projects they’re working on even more successful. 6. Supervision of event setups Event organizers supervise the setting and the aesthetics for their organized events. They also manage equipment like projectors or sound systems. They seek ways to keep participants entertained and engaged. 7. Selection of event speakers (if required) If the event is a conference or a seminar, event organizers help clients select speakers relevant to the topics and aims of the event. Event organizers help confirm availability of the speakers and ensure everything happens as scheduled. If there is a need for any date changes, event organizers make sure they inform the speakers accordingly.

BMW Panhellenic Presentation of the iX3


As the first Panhellenic presentation of the electric BMW iX3, the Amuse team was asked to design an immersive and creative digital environment capable of keeping the viewers’ interest.
Since the iX3 could not be taken for a test drive, we needed to highlight the competitive advantages through digital media while maintaining the impact of the traditional methods.


Our Approach:

Due to the constraints imposed by the pandemic and the restrictive measures for guests to be physically present, Amuse designed and implemented a unique experience that awakened the guests’ senses digitally and provided them with a special experience that reinforced BMW’s brand image.
The BMW iX3 was placed in a green box under simulated motion, giving a realistic view of the car in motion. The image was transmitted via live stream where journalists and the public watched.

A chat room was created for the media and the public to engage and ask the BMW executives questions about the car.



In total and the events attracted more than 4,000 spectators. Among those, around 50 journalists from Automotive, Business, Lifestyle & Sports Media magazines as well as well-known influencers. They all actively participated in a live chat room with Q&A sessions.