Being assigned to set up a launch event for BMW, a leading brand in the automotive industry, is a challenge itself.
The new X1 car model and iX1, brand’s first electrical SAV (Sports Activity Vehicle) were introduced, ready to prove that luxury and nature can be closely connected.
A traditional driving experience with a test drive for example, could not fulfil our expectations. Thus, we went for more. We organised a two day festival with various activities and shows worth remembering.
In a boho chic and naturalistic atmosphere, the amusement park we created gave guests the opportunity to experience the brand and its core values.
Following the official announcements and joyful speeches, the new car models should appear. The unveiling took place accompanied by a performance from a renowned aerial dancer.
Fantastic evenings opened with unique jazz music tunes and uplifting live concerts by well-known singers, sharing festive vibes among the guests, customers and brand’s friends.
“We don’t create sustainability. We make BMW sustainable.” mentions Mr Oliver Zipse, Chairman of the Board of BMW AG. This is the brand’s vision on sustainability and our team was committed to this at every single step of the process.