The event took place in March 2024 and lasted 3 days with more than 250 politicians from all over the world. Amuse undertook the whole production of the main conference held in a 5 star hotel in the center of Athens, organising the participants transportation, registration, the stage set up and technical support of the whole event flow.

Additionally, amuse team coordinated several aspects of production during the extra social events held in different locations of high significance, such as the Acropolis Museum where the President of Hellenic Democracy was awarded, the Hellenic Parliament, and the Presidential Palace.

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The journey started at The Ellinikon Experience Park, but it didn’t stop there. The new model was the attraction for an incredible roadshow across Greece, making pit stops that provided excitement, entertainment and unforgettable activities in every region.

The glass truck that accommodated the X2 turned the heads of everyone that had the chance to meet it and more importantly provided a grand head start for the orders of the new model.

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Through captivating videos, presentations and interviews, we showcased the power of Provisia, igniting curiosity and engagement. With a creative blend of technology and human connection, we brought BASF’s vision to life, empowering participants to ask questions and contribute to the conversation. Together, we proved that even in challenging times, we can make a difference. BASF: leading the way towards a better tomorrow, because our planet’s future is the biggest job on Earth.

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Through a compelling video featuring brand ambassador Doukisa Nomikou, the campaign was shared on social media and digital platforms to reach a wide audience. Amuse ensured the video’s effectiveness through the utilization of cutting-edge audiovisual equipment for filming and production. L’Oréal Paris’ commitment to empowering women and creating a culture of respect and awareness was effectively communicated through the campaign. By raising public awareness and encouraging over 1 million people to adopt the 5D approach, L’Oréal Paris aims to combat harassment and promote dignity and equality for all.

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We orchestrated a pioneering occasion, being the first post-lockdown gathering and the inaugural conference in a “phygital” format, blending the physical and digital realms. With live streaming and seamless interpretation in two languages, the event captivated over 10,000 viewers.

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A brand purpose as powerful as “shortening the distance in a world more connected” was an inspiration for a sunny, open hearted, yet fast and dynamic, campaign video. Greek landmarks, and rough Greek terrains were the perfect scenery to highlight the attributes and character of the state-of-the-art and award-winning MAN TGX truck.

To Lead the Way is to Pave the Way.

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