Our Brand Exprience Projects - Amuse

Seagull – Gala Party

Spyros Kritsikis — Tue, 09 Apr 2024 09:40:12 +0000

A magnificent party was set up at Piraeus 260 for Seagull. Multiple custom made containers to host shows and installations from the world of entertainment and entertainment welcomed the guests, while the rest was even more magnificent, as the main event space was transformed into a living extravaganza.

Lighting installations and countless spots for “instagram” and not only photo shoots, gave way to live and digital shows to lead us to the climax with the one and only Sakis Rouvas!

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BMW X2 Panhellenic Launch

Spyros Kritsikis — Mon, 08 Apr 2024 13:49:47 +0000

The journey started at The Ellinikon Experience Park, but it didn’t stop there. The new model was the attraction for an incredible roadshow across Greece, making pit stops that provided excitement, entertainment and unforgettable activities in every region.

The glass truck that accommodated the X2 turned the heads of everyone that had the chance to meet it and more importantly provided a grand head start for the orders of the new model.

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BMW Joyland Exhibition

Spyros Kritsikis — Mon, 26 Jun 2023 12:16:18 +0000

3 days full of unique ways of experiencing the BMW way of life. Through 20 new models, 5 Panhellenic premieres and hundreds of test drives, BMW guests learned about new technologies, design, the brand’s strategy and of course, had the chance to be part of the ultimate BMW driving pleasure.

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Sarantis Group Annual Conference

Spyros Kritsikis — Fri, 10 Mar 2023 11:16:14 +0000

Sarantis Group of Companies is a very important player in the Greek market, in the household and personal care sectors, producing and importing top selling brands.

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BASF Press Conference

Spyros Kritsikis — Wed, 08 Mar 2023 11:16:10 +0000

We shared this great news during a two-day experience in Komotini and Alexandroupoli, cities in Northern Greece, where cotton production is located. The starting point was the official presentation of the «Seed 2 Sew» initiative. The very next day, we set up an outdoor fashion show in the cotton field where the yarn for the fabric used in the clothing was derived. 14 models presented 45 garments inspired by Greek antiquity in their shapes, colors and patterns.

20 sustainable fashion designers mainly from Germany and Great Britain, partners and other stakeholders, attended the initiative and praised sustainable fashion.

“Farming. The biggest job on Earth.” Is BASF’s motto on sustainable agriculture. We believe that we should keep a note of that.

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Launch Event of X1 & iX1

Spyros Kritsikis — Tue, 07 Mar 2023 11:16:04 +0000

The festival, held at Anassa, celebrated the harmonious coexistence of luxury and nature. Guests embarked on an immersive journey through an experiential park, experiencing BMW’s commitment to sustainability firsthand.

The festival featured a dedicated kids’ area, a themed “Charging” station offering refreshing smoothies, and numerous performers that set the celebrating tone. The highlight was the captivating unveiling of the new BMW X1 models through a mesmerizing aerial dance performance.

The festival showcased the brand’s dedication to creativity, innovation, and environmental responsibility. It left a lasting impact on attendees, highlighting the competitive advantages of the BMW X1 while providing a memorable and inspiring experience.

“We don’t create sustainability. We make BMW sustainable.” mentions Mr Oliver Zipse, Chairman of the Board of BMW AG. This is the brand’s vision on sustainability and our team was committed to this at every single step of the process.

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The MINI Festival

Spyros Kritsikis — Mon, 06 Mar 2023 16:09:05 +0000

A three days open air festival, on the Athenian Riviera, featuring MINI’s models, surrounded by the complementary stuff of a good life: contemporary streetwear and accessories, pop concerts and cocktails, streetfood and, of course, icecream.

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Alexandroupolis Power Generation Opening Ceremony

Spyros Kritsikis — Mon, 30 Jan 2023 08:52:29 +0000

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LNG Terminal Launch @Alexandroupolis

Spyros Kritsikis — Sun, 12 Jun 2022 12:41:00 +0000

The floating regasification station presents an important chance to expand and ensure the supply of natural gas. The event, featuring esteemed guests such as the Prime Minister and influential figures from Greece, Bulgaria, North Macedonia, and the European Union, signifies a significant step towards a sustainable future. Under the motto “Gastrade, opens a new energy gateway,” it symbolizes a forward leap into the future.

The visual identity captures the essence of this gateway, representing the transition to a new era. The event, held on 3 May 2022, embraced a unique blend of futuristic aesthetics and nostalgic ambiance, set in the historic warehouse of an old customs house.

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“PPC Meets Art” Exhibition

Spyros Kritsikis — Sun, 29 May 2022 15:06:01 +0000

Thirty-two exceptional artworks were carefully selected and exhibited at the historic PPC Plant in Neo Faliro. Amuse took charge of every aspect, from planning the awards ceremony to curating and organizing the projects with meticulous attention to detail.

The challenge for us was to create the environment that would showcase the artists’ creations in the most powerful, experiential and interactive way.
We created a ”canvas” for the artists’ works that projected each work individually in a prominent but unobtrusive way.

Visitors immersed themselves in interactive installations, experiencing a captivating dark environment enhanced by mesmerizing audiovisual stimuli.

The exhibition celebrated the profound impact of PPC on our lives and economy, while emphasizing its commitment to arts and creating a civilized and green environment, thus fostering a deeper connection between PPC and the community it serves.

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BMW Panhellenic Presentation of the iX3

Amuse Team — Sun, 06 Mar 2022 15:12:33 +0000

Due to the constraints imposed by the pandemic and the restrictive measures for guests to be physically present, Amuse designed and implemented a unique experience that awakened the guests’ senses digitally and provided them with a special experience that reinforced BMW’s brand image.
The BMW iX3 was placed in a green box under simulated motion, giving a realistic view of the car in motion. The image was transmitted via live stream where journalists and the public watched.

A chat room was created for the media and the public to engage and ask the BMW executives questions about the car.

In total and the events attracted more than 4,000 spectators. Among those, around 50 journalists from Automotive, Business, Lifestyle & Sports Media magazines as well as well-known influencers. They all actively participated in a live chat room with Q&A sessions.

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80 Year AB VassilopoulosAnniversary Event

Spyros Kritsikis — Sat, 12 Jun 2021 10:35:23 +0000

The aim of the event was for the guests, suppliers, executives and partners, to feel like members of a big family celebrating together. A large table filled with traditional, Greek products, made by AB’s small Greek Producers, was set up along the venue.

At the same time, special theatrical events helped to enrich the content of the event, and emphasized AB’s new goals around the evolution of its loyalty program, the new concepts and new technological applications it is bringing to its stores, as well as its commitment to reduce food waste and plastic.

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Anniversary Event appeared first on Amuse.

e-Gaming Festival at 85th TIF (ΔΕΘ)

Spyros Kritsikis — Sat, 05 Jun 2021 20:13:27 +0000

We took charge of Germanos’ entire presence, designing the impressive gaming area and creating a captivating environment with modern rest areas and 100 gaming stations. Through the 9-day event, we hosted 70 tournaments and multiple side events and activations. The challenge was to cater to the discerning gamer audience while strengthening the Germanos brand’s prominence in the gaming industry. With photography, videography, and meticulous event management, Amuse ensured a memorable and immersive gaming experience for the nine days of the event.

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HERON Store Openings

Spyros Kritsikis — Sat, 29 May 2021 11:11:00 +0000

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DHL 40 Years Anniversary

Spyros Kritsikis — Tue, 09 Jun 2020 12:12:51 +0000

We transformed the Stavros Niarchos Foundation Cultural Center into an unforgettable evening of glamour and appreciation. From the grand stage and mesmerizing LED walls to the immersive lighting and custom branding, every detail was meticulously crafted to create a captivating atmosphere. With over 500 esteemed guests, including representatives from renowned companies, institutions, organizations, and Embassies, the event showcased the enduring partnership between DHL Express and Greece.

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Press Conference of IPTO

Spyros Kritsikis — Fri, 29 May 2020 11:29:37 +0000

In addition to directing the flow of the entire event, the Amuse team created the branding materials including logo, slogan, and video content that was displayed at the conference.
We also created a moderated chat for journalists to publish their questions using a special access code.

The press conference was attended by important personalities, such as the President of IPTO, the Regional Governor of Crete, as well as the political leadership of the Ministry of Environment and Energy. 70 guests were in attendance physically, while 300 journalists and 4 guest speakers joined remotely. In total there were 6,500 viewers.

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Connected We StandFestival

Spyros Kritsikis — Tue, 08 Oct 2019 14:50:00 +0000

Concerts, pop up market with ethical brands, children’s workshops, sports activities, adult workshops, performer’s corner, up-cycling point, interactive speeches, dance events, improvisational comedy, an award ceremony for active citizens and a subversive art exhibition took place throughout the festival and many famous artists met for three days at Syntagma.

Amuse took charge of the entire planning and execution of this three-day festival, ensuring that high standards were upheld during the event, especially in terms of crowd and celebrity management.

“Connected We Stand 2019” attracted more than 30 thousand visitors that had the chance to enjoy the happenings and celebrate the international day of peace.

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Festival appeared first on Amuse.

Taste of Athens 2019

Spyros Kritsikis — Wed, 15 May 2019 15:39:22 +0000

Custom made pop up kiosks accommodated 14 top notch Athenian restaurants serving their signature dishes and other delicacies. In a special designed “Chef’s Theater” hosted in Peristylio – the Grand Hall of Zappeio – famous Greek and celebrity chefs presented recipes, masterclasses and inspired speeches that left the audience in awe.

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Taste of Athens 2018

Spyros Kritsikis — Sat, 28 Apr 2018 14:18:56 +0000

Held at the Stavros Niarchos Foundation Cultural Center (SBFCC), Amuse performed a topographical study to figure the best ways to adapt the space. We created the entire design concept of the festival including, branding, sponsors, and exhibitors

We took over the design and construction of the vendor kiosks, “Taste Theatre”, where live cooking workshops were held, a children’s area that included recreational and educational activities, VIP lounge area, and overhead stage for live performances.

Foodies from around Greece attended the festival and enjoyed the delicacies offered. The acceptance levels of the project were universal by the client based off of our holistic approach.

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Notos: Zadig & Voltaire Perfumes

Spyros Kritsikis — Sun, 29 May 2016 11:52:14 +0000

We narrated the tale of these two fragrances as a revolution of love in two bottles, a meeting between black & white. Two experiential events were held, one for the customer and one for the media & industry.

Self-service sampling stations for the two new fragrances were placed on the first floor of the venue along with the signature rock angel. The main stage of the event was set up in black and white along with one photo wall and motorcycle, that guest were encourage to climb. Alongside the venue was live henna tattooing with rock themes.

Dancers dressed in black & white leotards, performed a routine based on this passionate, rock love story, a harmonious routine of seduction.

The two events were attended by more than 140 guests including, media, celebrities, influencers and stakeholders.

55 total publications in print and online media
100% positive tone of voice across all publicity
150.000€ in PR Value
R.O.I. 1:5
Total Reach: 1.540.000

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