The MINI Festival
The MINI is a celebration of life. MINI is designing its models, from the client’s perspective, to support and promote a good life: a life of fun, adventure and style.
You know it when you see them, you know it when you drive them.
A three days open air festival, on the Athenian Riviera, featuring MINI’s models, surrounded by the complementary stuff of a good life: contemporary streetwear and accessories, pop concerts and cocktails, streetfood and, of course, icecream.
