Nbg 21 Cover


Virtual Conference
of National Bank of Greece

2 Gold and 2 Bronze Event Awards 2021

For the first time, the CEO of the National Bank of Greece (NBG) addressed the entire company, including executives and employees, to discuss the bank’s values and strategic goals. This significant event marked a milestone in NBG’s history. Τhe headquarters of NBG underwent a remarkable digital transformation, turning into a state-of-the-art TV studio.

This innovative setup took place in the historic Mela Mansion, the bank’s HQ, where augmented reality applications blended tradition with innovation, immersing viewers in a digital environment.

The CEO presented the bank’s new strategy, vision, and values, incorporating augmented reality (AR) applications for an immersive experience. The event platform prioritized security, ease of use, and unique guest features.

The virtual event drew over 10,000 live attendees from the bank, providing a platform for the organization to emphasize its commitment to progress and adaptation in the modern era and showcase its pioneering approach, while offering unique interactive experiences for participants.