Loreal Stand Up


Video Production

L’Oréal Paris’ international “STAND UP” campaign aimed at creating awareness regarding the fight against harassment in public places.

Through a compelling video featuring brand ambassador Doukisa Nomikou, the campaign was shared on social media and digital platforms to reach a wide audience. Amuse ensured the video’s effectiveness through the utilization of cutting-edge audiovisual equipment for filming and production. L’Oréal Paris’ commitment to empowering women and creating a culture of respect and awareness was effectively communicated through the campaign. By raising public awareness and encouraging over 1 million people to adopt the 5D approach, L’Oréal Paris aims to combat harassment and promote dignity and equality for all.