Other Me (Eteros Ego)
Avant Première Events

Event Production, Promotion, Creative Direction

A Movie Premiere is always a great opportunity for Celebration! It brings together the whole world of entertainment: the executives and the artists, the crews and the press, their friends and fans.

An experiential Premiere is one that brings the atmosphere of the film into life. It introduces the guests into its world, creating anticipation, but not revealing too much, acting as a sensorial prologue to the film itself. Darkness, a sense of mystery, loud, powerful music, the madness of city life: welcome to the world of “Eteros Ego”.

“Eteros Ego” (Other Me – My alter ego) is a critically acclaimed greek crime mystery film and TV series. Amuse designed and created all three Premieres for the franchise.