BMW Joyland Exhibition

Joyland is not your ordinary car exhibition. It is a meeting point for BMW and the brand’s friends and customers. A place to talk about the brand and how it’s moving forward.

3 days full of unique ways of experiencing the BMW way of life. Through 20 new models, 5 Panhellenic premieres and hundreds of test drives, BMW guests learned about new technologies, design, the brand’s strategy and of course, had the chance to be part of the ultimate BMW driving pleasure.