80 Year AB VassilopoulosAnniversary Event
An anniversary event celebrating 80 years of leading presence in the industry of Greek Supermarkets has to be a unique one. Our team created a special atmosphere, which transported the event guests to a celebration in the middle of a forest. The protagonist of the special props was a special house built on stage, which represented the place that AB has earned in every Greek household.
The aim of the event was for the guests, suppliers, executives and partners, to feel like members of a big family celebrating together. A large table filled with traditional, Greek products, made by AB’s small Greek Producers, was set up along the venue.
At the same time, special theatrical events helped to enrich the content of the event, and emphasized AB’s new goals around the evolution of its loyalty program, the new concepts and new technological applications it is bringing to its stores, as well as its commitment to reduce food waste and plastic.